Email marketing is one of the tools used by online marketers because it has been shown to give the best return on investment (ROI) for their business. Emails have a great return on investment (ROI), and they are also cheap. They help build brand awareness because every time the user sends an email, the business and brand are brought to mind.
But it's not easy to get a good return on investment (ROI), since your emails have to be opened and give your subscribers what they want.
You can't make a good ROI just by sending emails. You need to pay close attention to what works best for the users and what they want to read.
Here are seven tried-and-true tips that can help you get more out of your email marketing campaigns.
1. Segment your email list
Don't think that one email campaign will work for everyone. A study found that marketers who divided their lists into groups saw a 760% increase in sales.
You need to divide your email list into groups based on how people act, what they like, what they've bought, and what they're interested in. You can get this information from the subscriber data, which shows whether someone is a first-time user or a repeat user and how they act in the sales funnel stages.
By dividing your lists into groups, you can give each group a unique offer that fits their needs. This will increase your conversions in the long run.
2. Make customized emails
Don't think of this as a choice, since personalizing emails has helped marketers get better results from their email campaigns. Email campaigns have been helped by adding personal touches to the email copy, like putting the first name of the person being addressed in the subject line or sending follow-up emails based on their last purchase.
These simple tricks can make a big difference by making the user feel special and cared for. When you use personalization hacks, click-through rates on emails go up by an average of 14% and conversions go up by 10%.
3. Pay attention to the deliverability rates.
Don't let sending emails to your subscriber lists make you feel at ease. Make sure the emails are in the right place, which is the Inbox, and if they are being spammed, find out why. You need to give your users good content and stay away from spam words that can get past the spam filters and go straight to the inboxes.
Also, it is best practice to include a "Unsubscribe" button in the email.
4. Find out the best days to send emails
Sending emails when your users want to read them is also thought to be important to the success of an email campaign. You need to find out which days and times get the most emails opened. Also think about the time before sending emails to people around the world.
Many reports say that 10 a.m. on Tuesday is the best time to send emails, but some say that Saturday is the best day. You should keep all of these things in mind when making your email campaign.
5. Emails that are made for mobile devices
Almost half of your users check their email on their phones, so you need to make sure your emails are mobile-friendly and work well on different phones.
If emails aren't optimized for small screens, more people will click away and unsubscribe, which is bad for the success of your email campaign.
6. Use enticing subject lines
If the goal of your email campaign is to get more people to open the emails, you need to work on writing headlines that make people want to open the emails. You can stress the importance of a limited-time offer, amazing gifts for buying right away, or discount coupons for telling a friend about the brand.
6. Include CTAs that make people do something.
Don't forget to put a good call-to-action in your email copy. You need to let users know what they should do next. This can be done by sending users to the website to learn more about the company or products or to read reviews, or to the e-Commerce page to buy the product.
It is a good idea to use verbs in calls to action. Also, make sure that your CTA buttons have simple, thought-provoking words that people can act on.
The goal of your email campaign should be to give subscribers information, help them with a problem, or let them know you exist. Trying the tips above can change your conversion rates, but make sure your emails are good and relevant.