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3 strategic ways to find more customers with acquisition email marketing.


Email has the best return on investment (ROI) of any marketing channel, and it beats social by 40% when it comes to getting new customers. That's why more than 56% of businesses use Email marketing as part of their arsenal.


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Getting new customers and business has become almost every marketer's number one goal. Email marketing has been a very successful way for companies of all sizes, from small to large, to get new customers.


Here are the top 3 ways to use acquisition email marketing to find more customers.


1. Use a plan to get more people to listen to you:

In customer acquisition campaigns, the goal is to build relationships with potential customers who are like your current customers. Use a segmented approach to look for the right audience by analyzing the customers your clients already have.


Don't get caught up in reaching a random number of people. Instead, look for target groups that fit your needs. Spend some time making sure your email data is unique and as good as it can be. Bad email data wastes your time and money, and it can get your company put on spam blacklists, which is even worse.


Building a large audience takes time and work, but the groundwork you do at the start and the changes you make over time will help make sure that your marketing efforts reach the most valuable people.


Use email with other marketing strategies. If you want your marketing campaigns to be successful, you need to use email with other marketing strategies, especially if you are trying to add new prospects to your lists.


Integrate acquisition emails with programmatic ads. Integrated campaigns like these are getting more and more people to sign up for your list.


With these kinds of campaigns, you can use an email message to get a prospect's attention and then send them a targeted display ad to remind them of what got them interested in the first place.


It can also be done the other way around. If someone clicks on a display ad, they can be retargeted with an email to make more contact with them.


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HiLo Social Media Creates engaging email marketing campaigns
HiLo Social Media Creates engaging email marketing campaigns


2. Don't lose track of your goal:

The main goal of email marketing isn't always to get the most people to open or click on the email. For most businesses, the ultimate goal is to make money.


According to a study by Econsultancy, 15% of marketing budgets are spent on email marketing, and this platform is still one of the best in terms of return on investment (ROI).


Acquisition campaigns can bring in a lot of money because they bring in new customers who might buy from you again.


Even though it's important to keep track of open and click-through rates, acquisition emails will have different metrics than customer campaigns, so compare them in the right way. And remember that sales are the most important metric.

HiLo Social Media Creates engaging email marketing campaigns
HiLo Social Media Creates engaging email marketing campaigns

3. Once you have turned prospects into customers, keep building trust and relationships with them. Again, email can help you do this by letting you keep in touch with them as they go through their journey with you.


Email is a great way to build relationships with potential customers and turn them into sales. Start looking for patterns and make changes to your campaigns to get the most out of them.

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